Brand vs Brand Identiy vs Branding
What's the Difference ?

Design Blogs and many websites are full of terms like branding, brand identity, logo design, corporate identity, and brand strategy. Different words can describe the same thing. Sometimes the same word is used to relate different things. Confusing!

As a brand identity designer, I want to tell my clients that, what I do (and also what rookie designer can do for you.)

What is Logo Design ?

Logo is a noticeable graphic design element, often including a name, symbol or Brandmark, stand for an company or product. Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo.

What is Brand Identity ?

Brand identity is the collection of all essential elements that a business creates to represent
the right image to its clients. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

What is Brand ?

Brand identity is the collection of all essential elements that a business creates to represent
the right image to its clients. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.